![]() ![]() Sans serifs conveniently trace their roots to the eighteenth century, just at the onset of the industrial revolution. Serifs are best utilized for body text or for any content that requires a lot of reading. Their elements help eyes glide smoothly past them, lessening the time and effort required to comprehend them. Common serifs include Garamond and Times New Roman.Īccording to author Ron Goldberg in his book, Digital Typography, the serifs guide the eyes from letter to letter and word to word. They retained their value because they are easy to read. They’ve been in use as far back as the Classical period. Serifs Get the Job DoneĪt first glance, serifs seem terribly old-fashioned. ![]() Let’s review the differences between serifs and sans serifs before delving deeper into this rule of thumb. There is a simple secret the advertisers and typesetters have used for a long time: serifs for the body, sans serifs for the headline. ![]()
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